Ridiculous Condé Nast contest shows just how out of it the publisher is.
The problem with this approach is that it's highly unlikely that there will be one singular idea that does anything to help old growth media dig itself out of the swamp it's mired in.
Outfits like Conde Nast need to stop looking for magic bullets and savior tablets and start doing the hard work it's going to take to actually respond to the quickening pace of change.
Rather than running useless and wasteful lotteries to find AN idea the company should be cultivating an organizational ecology of collaboration and innovation that spawns thousands of ideas.
Amplify’d from www.mediabistro.com
Condé Nast, which took some tough hits in 2009 (along with most other magazine publishers), is now trying to raise employee morale -- and trying to find its golden goose -- by offering $10,000 every quarter to the staff member who comes up with the best idea for improving the company, The New York Observer reports. We'd suggest that $40K a year could pay for an outside consultant, but that's so 2009. Read more at www.mediabistro.com
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